Darien Craig and Brandon Echols realized that existing tea brands failed to effectively connect with consumers through authentic southern flavors and impactful marketing. To address this, they created Y’all Sweet Tea, a brand that combines traditional recipes with influencer-driven campaigns to engage customers and build a loyal community. Will this Southern charm brew up a deal with the sharks? Dive into our Y’all Sweet Tea update and pitch recap to find out!
If you’re short on time, here’s a quick overview of what happened to Y’all Sweet Tea after
.
Darien and Brandon entered
Season 16 to pitch Y’all Sweet Tea. They sought $500,000 for 5% equity. After their pitch, they made a deal with Lori Greiner and Rashaun Williams for $500,000 for 15% equity.
In terms of a Y’all Sweet Tea update, the company expanded its product line and diversified its offerings, including new flavored teas and branded accessories.
| Shark | Result |
| Lori Greiner and Rashaun Williams | Accepted offer of $500,000 for 15% equity |
| Kevin O’Leary | $500,000 for 15% equity |
| Barbara Corcoran | No offer |
| Mark Cuban | No offer |
Shark Tank Y’all Sweet Tea Pitch
- Entrepreneurs: Darien Craig and Brandon Echols
- Business: Sweet tea beverages
- Ask: $500,000 for 5% equity
- Result: $500,000 for 15% equity
- Sharks: Lori Greiner and Rashaun Williams
Darien and Brandon entered
Secret Family Recipe
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With a $500,000 ask, they plan to scale production and secure placements in big box retailers, making their sweet tea a household staple nationwide.
Moreover, their journey to settle a family debate has grown into a mission to redefine the tea market on a larger scale.
Additionally, Y’all Sweet Tea offers premium sweet tea products in regular, flavored, and unsweetened varieties.
Each pack contains ten filter bags, allowing customers to make one gallon of tea and adjust sweetness to their preference.
The brand combines direct-to-consumer sales with retail partnerships, delivering high-quality tea infused with a signature Southern touch.
Further, entrepreneurs market their products using social media and influencers. One of their biggest influencers is Southern grandma Mama Sue, who made a surprise appearance during the pitch.
This strategy creates a strong connection with customers and highlights the brand’s authenticity. Families and tea lovers enjoy its convenience and nostalgic appeal.
Producing it costs $2.67 per package, and it wholesales at $4.34. It is sold online for $7.25.
In terms of growth, the company launched in 2021 and has reported consistent growth: $1.2 million in revenue in 2021, $2 million in 2022, and $4 million in 2023.
Currently, this year, they have reached $3 million in sales and projects over $5 million by year-end.
As for their plans, they tell the sharks that discussions with Walmart for a 500-store test are ongoing.
Significantly, Darien and Brandon reveal a standout sales milestone: 10,000 flavored tea bags sold in 35 minutes, generating $100,000 in just 8 minutes.
They are entirely self-funded, with no investors or loans, and remain 100% owned by the founders.
Moving on, guest shark Rashaun Williams steps in and offers them $500,000 for 10% equity.
Meanwhile, Mark Cuban and Barbara Corcoran both opt out, stating that Rashaun is better suited for the investment.
They encourage Darien and Brandon to consider his offer carefully.
Kevin O’Leary says he would focus on retail expansion and thinks the brand could thrive with the right connections.
Subsequently, he partners with Rashaun to make a combined offer of $500,000 for 20% equity, split equally between them.
At the same time, Lori Greiner says she loves the packaging and the brand’s Southern charm and believes the product could dominate the grocery aisles.
She teams up with Rashaun to propose an offer of $500,000 for 15% equity.
Kevin later drops his equity to 15%, hoping to edge Lori out of the deal.
Ultimately, after considering the offers, Darien and Brandon decide to accept Rashaun and Lori’s offer.
Now that we know how the negotiations ended let’s get a Y’all Sweet Tea update to see what happened to their company after
Shark Tank Y’all Sweet Tea Update
Our Y’all Sweet Tea update found that since
These flavors include Georgia Peach, Juicy Watermelon Whirl, and Snazzy Razzy, catering to diverse customer preferences.
Additionally, the company has introduced a range of accessories, including apparel, cookbooks, cookware, and drinkware, enhancing the overall customer experience.
Moreover, Y’all Sweet Tea has also garnered substantial customer acclaim, boasting over 33,000 five-star reviews.
Products are available on Amazon and the company website.
Customers frequently praise the tea’s authentic Southern flavor and the ease of preparation.
On social media, Y’all Sweet Tea actively engages with its audience by sharing product updates, customer testimonials, and promotions.
We can’t wait to bring you our next Y’all Sweet Tea update.
For more updates from
- Chomp Shop Update
- Chalkless Update
- Creator Camp Update
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Content Writer| + posts
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovationandimpact.
